Formulated with naturally sourced ingredients, ATTITUDE™ laundry detergent packs excellent detergent power and is free of enzymes. Its lively pink grapefruit notes blend harmoniously with the gentle floral tones of orange blossom. Its aromatic blend will give your laundry a sunburst of energy. Its concentrated formula allows you to do more loads while using the same amount of detergent. The bottle is made from HDPE #2 plastic—the easiest plastic to recycle—and can be reused again and again thanks to our revolutionary eco-refills. Our laundry detergent is effective for cold water wash, saving you energy. Its vegan and cruelty-free formula is gentle on skin and on the planet.