My cats love Meow brand. It's a winner with all three cats. I have one senior cat loves dry kibble but I had to take it away from her as it was causing extreme itching and skin biting issues. I used MEOW as a replacement. I have chosen a holistic approach to my cats health issues that have recently come up. All three of my cats are itching excessively . It's been so bad it looks like they are having seizures. I removed all kibble from the diet and they got better but it took a month and my senior cat is still having some issues. I am at a point where I will only feed my cat raw and most importantly, New Zealand products. There is too much going on right now so do your research on the dry kibble industry and then try this brand if you haven't already.If the food is too dry or hard you can wet it. I wet it and break it up for my senior cat but I give it dry to my other cats. It smells and looks fresh. It looks like it's raw when it comes out of the package. It looks exactly like how venison is supposed to look.This is my main go to cat food these days. I prefer to buy the larger package now but I did buy this small package to try.Take a good look at the ingredients. Venison, Manuka Honey, Organic Virgin Coconut Oil, Kelp, New Zealand Green Mussel, and Hoki Oil. No artificial preservatives, flavors, or fillers. Free from gluten, grain, corn, soy, and GMO ingredients.Great for pets with allergies or sensitivities. I've been supplementing my cats with these ingredients but it's already in the package. Save me money at the end of the day. I have spent 1,000s of dollars on my cats food and this is the BEST value for the money (price per ounce on the large package) and the health and well-being of my cats. Thanks, MEOW for making such a great product especially in today's market.